Blog

Notes on AI search & GEO

Field notes from Anny on GEO, citations, fanouts, sentiment, and how brands show up — or disappear — inside AI answers.

Jul 22
2026
GEO Know-How
GEO is not SEO with a new acronym
Citation share, answer position, and sentiment — the metrics marketing teams need when buyers decide inside the chat.
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Jul 21
2026
GEO Know-How
AI Mode changed the SERP — here's what to measure now
Why classic rank trackers miss the answers that actually drive clicks and trust — and why AI Overviews deserve equal attention.
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Jul 8
2026
GEO Know-How
A playbook for earning ChatGPT brand mentions
Prompt clusters, source gaps, and the content shapes models cite most often when they recommend brands.
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Jun 30
2026
GEO Know-How
Why server logs are crucial for AI search strategy
Training, indexing, and retrieval bots each unlock a different visibility layer — logs tell you which ones can reach you.
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Jun 22
2026
GEO Know-How
How ChatGPT Deep Research reads your site
What server logs reveal when long-running research agents fetch, revisit, and cite your pages.
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Jun 22
2026
GEO Know-How
Translated Reddit is winning AI citations
Machine-translated Reddit pages surface in AI answers more than many brands expect — monitor and participate carefully.
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Jun 19
2026
Webinar Recap
How ChatGPT shopping works — and how to get recommended
Product discovery inside chat blends training knowledge, live search, and merchant signals. Optimize the inputs you control.
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Jun 17
2026
GEO Know-How
AI shopping analytics: measuring product recommendations
When ChatGPT and Google recommend products, classic ecommerce analytics miss the decision. Here's what to track instead.
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Jun 11
2026
Product
Using MCP for SEO, GEO, and AEO workflows
Connect Anny to Claude (and friends) so visibility audits, gap lists, and weekly client summaries run as conversations.
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Jun 9
2026
Agencies
How agencies package AI visibility retainers
Reporting cadences and white-label scorecards that clients actually open — without building internal tooling.
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May 27
2026
GEO Know-How
Reading Gemini's source chips like a marketer
Which domains stick across turns, and how to get yours into the shortlist when Gemini answers.
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May 14
2026
GEO Know-How
The listicle rank effect on AI brand visibility
Across hundreds of thousands of AI responses, position inside cited third-party listicles correlates with mention rate and answer rank.
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May 5
2026
GEO Know-How
Patterns we see in ChatGPT query fanouts
Hidden sub-searches explain why listicles and reviews win — and how ChatGPT, Perplexity, and Grok diverge.
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Mar 31
2026
GEO Know-How
Top domains cited by AI search
From tens of millions of sources: Reddit, YouTube, LinkedIn, Wikipedia, and review sites keep winning — with platform twists.
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Mar 11
2026
GEO Know-How
How to measure AI search visibility: the KPIs that matter
Visibility, position, sentiment, and imperfect revenue signals — a practical measurement stack when clicks disappear.
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Mar 3
2026
GEO Know-How
Self-promotional listicles still get cited — that doesn't make them smart
Across 232k citations in software niches, ~11% still come from brands ranking themselves #1. Risks remain.
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Feb 27
2026
GEO Know-How
What does a good citation rate look like?
Benchmarks from over a million AI citations across ChatGPT, AI Mode, and Perplexity — retrieval is not citation.
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Feb 25
2026
GEO Know-How
The real risk of AI-generated content
Mass-produced AI pages can tank Google rankings — and because models ground on search, AI visibility falls with them.
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Feb 12
2026
GEO Know-How
ChatGPT fan-outs have doubled in length
Across ~20M fanouts, average query length roughly doubled — specificity is the new ranking battleground.
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Feb 12
2026
GEO Know-How
ChatGPT searches in English, even when you don't
Nearly half of research steps for non-English prompts still hit the English web — local leaders can disappear at home.
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Feb 5
2026
GEO Know-How
A beginner's guide to brand mention gap analysis
Find prompts where competitors appear and you don't — then close the gap on the sources driving those answers.
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Jan 30
2026
GEO Know-How
A beginner's guide to source gap analysis in AI search
Use citation rate to find pages that get retrieved but rarely cited — then redesign them like models prefer.
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Jan 23
2026
GEO Know-How
Ultimate guide to tracking brand sentiment in LLMs
Visibility without favorable framing loses deals. How to monitor what models say — and fix the sources that poison answers.
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Jan 22
2026
GEO Know-How
How to choose the right prompts for LLM tracking
Stop chasing prompt volume. Build coverage across awareness, consideration, evaluation, and the segments you actually sell to.
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Jan 16
2026
News
Universal Commerce Protocol: what it means for ecommerce
A commerce-oriented protocol layer is emerging for agents. Here's how merchandisers should think about readiness.
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Jan 14
2026
GEO Know-How
What marketing teams should focus on for AI search in 2026
A practical priority stack: measurement, sources, content quality, and model-specific playbooks — not another acronym war.
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Oct 19
2025
GEO Know-How
The real search engine market share of ChatGPT
ChatGPT matters enormously as a decision surface — even when classic 'search share' charts understate it.
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Aug 27
2025
GEO Know-How
The complete guide to Generative Engine Optimization
How to measure brand presence in AI answers, optimize for retrieval and citation, and build the external footprint models actually use.
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Jul 30
2025
GEO Know-How
llms.txt & .md files: helpful for agents, not a GEO silver bullet
What Jeremy Howard's proposal actually does — and why duplicating your blog as markdown won't buy ChatGPT rankings.
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Jul 15
2025
Product
How to get the most out of sources in Anny
Domains, URLs, gap scores, and model filters — a field guide to the Sources workspace.
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Notes on AI search & GEO

GEO is not SEO with a new acronym

AI Mode changed the SERP — here's what to measure now

A playbook for earning ChatGPT brand mentions

Why server logs are crucial for AI search strategy

How ChatGPT Deep Research reads your site

Translated Reddit is winning AI citations

How ChatGPT shopping works — and how to get recommended

AI shopping analytics: measuring product recommendations

Using MCP for SEO, GEO, and AEO workflows

How agencies package AI visibility retainers

Reading Gemini's source chips like a marketer

The listicle rank effect on AI brand visibility

Patterns we see in ChatGPT query fanouts

Top domains cited by AI search

How to measure AI search visibility: the KPIs that matter

Self-promotional listicles still get cited — that doesn't make them smart

What does a good citation rate look like?

The real risk of AI-generated content

ChatGPT fan-outs have doubled in length

ChatGPT searches in English, even when you don't

A beginner's guide to brand mention gap analysis

A beginner's guide to source gap analysis in AI search

Ultimate guide to tracking brand sentiment in LLMs

How to choose the right prompts for LLM tracking

Universal Commerce Protocol: what it means for ecommerce

What marketing teams should focus on for AI search in 2026

The real search engine market share of ChatGPT

The complete guide to Generative Engine Optimization

llms.txt & .md files: helpful for agents, not a GEO silver bullet

How to get the most out of sources in Anny