GEO Know-How

AI shopping analytics: measuring product recommendations

When ChatGPT and Google recommend products, classic ecommerce analytics miss the decision. Here's what to track instead.

Jun 17 2026

AI shopping surfaces recommend products inside the answer — sometimes with structured product data, sometimes as narrative shortlists. Referral tags rarely capture the influence.

KPIs for product brands

Share of recommendation prompts where your SKU/brand appears
Position in recommended sets
Which retailers or review URLs get cited alongside you
Self-reported discovery in post-purchase surveys

Operational tips

Keep product schema accurate, reviews fresh, and comparison pages honest. Track shopping-intent prompt tags separately in Anny so category research doesn't drown SKU visibility.