GEO Know-How
llms.txt & .md files: helpful for agents, not a GEO silver bullet
What Jeremy Howard's proposal actually does — and why duplicating your blog as markdown won't buy ChatGPT rankings.
Jul 30 2025
llms.txt is a curated markdown map of important pages for AI agents. It is not robots.txt, not a sitemap replacement, and — critically — major answer engines have not announced support for it as a ranking lever.
When it helps
If you want coding agents and tool-using LLMs to understand your API, docs, and workflows, a tight llms.txt (and optionally llms-full.txt) is a good bet. Anny's own AI instructions and docs follow that spirit.
When it's a distraction
Auto-generating llms.txt that dumps every SEO landing page, or cloning every article to .md duplicates, creates crawl and duplicate-content risk without proven GEO upside. Google's John Mueller has publicly compared it to the keywords meta tag: claims without confirmed consumers.
Verdict
- Agents and vibe-coding tools: yes, curate carefully
- ChatGPT/Perplexity traffic chasing: focus on sources, citations, and content quality instead